TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever pondered what it would take to revitalize a humble cheeseburger into a marketing sensation? Well, our pal Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little stale. He knows his classic recipe is mouthwatering, but he's yearning something more. He wants to grab attention in a world of sandwiches. That's where